Have you noticed that selling empowerment to women is big business and it seems like everyone's trying to get their piece of the money pie? In the self-help and coaching (life, health, business, relationship) worlds, it's a word that gets used a lot.
It's been used so much that it can mean almost anything and absolutely nothing.
Marketers use it to sell everything from cereal bars to medicated eye drops.
The way that 'empowerment' is marketed to women is obnoxious.