Even though my bank account could use some of the $60 billion that Americans pump into the diet and weight loss industry every year, I'm opting out.
I've decided to stop selling weight loss. There was no lightbulb moment, no big breakthrough. This didn't happen overnight. It's been a gradual shift that's been in the works for a while.
My decision came almost a year ago, but I've been hesitant to write about it until now.